DESCRIPTION The purpose of this project was to communicate the content and the emotional qualities of three commonly used phrases through typographical exploration.
CONCEPT The three phrases chosen were “cut to the chase”, “easy as pie” and “smoke and mirrors”. For “cut to the chase”, I wanted it to represent the anxiety of wanting to get to the end of a book by highlighting certain words into the letterforms of the phrase. In “easy as pie”, my idea was to encourage how easy it is to learn to write by creating a writing template for kids using the phrase. “Smoke and mirrors” was inspired by a Seattle’s rain art project using a water-repellent spray on sidewalks. Using a stencil, I sprayed the phrase into my driveway and, after drying, hose it down to show the trickery of the water-repellent phrase.